Last year I wrote a post to summarize my growth in 2015, and continued on writing quarterly updates on the blog (Q1, Q2, Q3). I’ve always enjoyed reading income reports, and seeing how other bloggers grow. This is also a way for me to pair my nerdy accounting habits with my blog. While I’ve transitioned a lot of business-type content over to Accounting for Bloggers, I’ve decided to keep my quarterly reports here, because I’m not really in a place where I can track growth on Accounting for Bloggers.
Before we dive into the meat of the post, if you have a question or topic you’d like me to cover on Accounting for Bloggers I’d love for you to let me know! <– link to a Google form. I’ll start posting and answering weekly starting next week, and as we get closer to our April 30 tax deadline, I’ll be writing more if you have the questions for me.
2016 Annual Report
I haven’t been specifically focused on any kind of social media growth.
I definitely do my best to utilize the main social media channels (Facebook, Twitter, Instagram, and Pinterest) but in 2016 I haven’t been employing any particular kind of growth strategy yet all of my accounts are still steadily growing, albeit slower than in the prior year. I certainly can’t complain about that!
- Facebook – grew 14% in 2016
- Twitter – grew 19% in 2016
- Instagram – grew 28% in 2016
- Pinterest – grew 45% (!!!) in 2016
While I saw a downward trend in views over the summer, things definitely picked up in the last quarter of the year – as they tend to in the blog world. Typically, Q4 and Q1 are the strongest, with a bit of a fall off over the summer. For health and wellness-type blogs, new years resolutions really help with views in the first quarter of the year.
Until this year, I really didn’t pay any attention to where my traffic was coming from. I’d write a post, share it, and carry on. Now I’ve actually started looking at that area in Google Analytics (Acquisition –> Channels) and I find it good to know where, and how, people find me.
- Pinterest – 68% of referrals
- Twitter – 11% of referrals
- reddit – 10% of referrals (I’m kind of scared to see what might be linked from reddit, so I didn’t look)
Both Facebook and StumbleUpon fell of this quarter, but I wasn’t very focused on sharing any of my posts to StumbleUpon, and we all know the Facebook algorithm is a massive black hole.
I always find it interested to see what you like, because it doesn’t always line up with what I think will be a well-received post. For that reason, I’ve divided this section into one your favourites, most shared, and my favourites.
I posted my most viewed posts last week, but here are a few honourable mentions.
- One Big Mistake Runners Make
- How to Fit in Strength Training and Marathon Training
- What It’s Like to go From a Size 4 to a Size 8
- What I Learned From a Failed Fitness Challenge
- My 10 Rules of Adulthood
- Why Going to Hawaii is Important to Me
(based upon shares, duh)
These calculations exclude Twitter, since Twitter stopped allowing third parties (like CoSchedule) to track the number of tweets and shares that are tied to a post, so this is based entirely on Facebook and Pinterest shares.
- Distance or Time? How to Get the Most Out of Your Running
- Use Your Hormones to Be a Better Runner
- Why It Isn’t Necessary to Workout in the Morning
- Nutrition Requirements for Runners: Pre and Post Workout
- Accounting for Bloggers: Filing Your Taxes (sole proprietorship)
Do you plan on tracking your growth in 2017?
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