While I’m enjoying the beaches in Hawaii, I’ve asked some of my favourite people to pop in and guest post for me.
Carmy and I have been blogging friends for about a year. Maybe more. I’m totally terrible at knowing when I connected with people.
What you do need to know about Carmy is 1 – she’s awesome, 2 – she’s a runner, and 3 – she has an amazing Instagram account! If there’s anyone who knows how to leverage IG, it’s her!
Okay, admit it. How many of us panicked when the timeline change on Instagram finished rolling out for everyone and all our likes fell? Well I certainly did. But not to panic – let’s break down this new Instagram algorithm and figure it out shall we?
With the new Instagram algorithm, they’ve changed your timeline so it is no longer in chronological. Similar to Facebook, the new update makes it so accounts you interact with are the accounts you see first. While a lot of people were upset about that, we can use this to our advantage.
Hacking Your Timeline
You know how there are people that you follow that you want to unfollow but it seems kind of rude? Your great Aunt’s weird close up shots of a flower she saw on her walk, your embarrassing highschool photos your mom insist on sharing, and your coworker who found your account and told you she followed you so you had no choice but to follow back? Well now you can just completely stop engaging with those posts and guess what? They won’t be up top on your timeline!
Us Little Guys? We Win
There was a lot of panic surrounding the update – people were thinking that the big accounts will get the entire pie and us little guys will be left with nothing. But you know that tip I just gave you on hacking your timeline? Well it works for growing your followers and engagement. Think about it? Does an account with 1.1 million followers have the time to engage with their followers? No. But us, we do. Everyone always preaches how engagement is key but now you can see the direct result of that. If you engage with your followers – they will engage back. When they engage back, the algorithm picks up on that and pushes your posts to the top of their timeline. With this update, us smaller accounts are able to be the accounts that come out on top.
Get Followers Faster
The explore page has also changed with the update. It’s no longer the people with 1000000 likes that show up but instead accounts that are similar with the ones you engage with. Once again, you can hack that with engagement. How? Engage with your “competitors” accounts and their followers. By doing that, you pop up on their explore page as potential accounts they may like. I’ve seen accounts with 10 likes show up on that page because they had engaged with me or I with them. 10! It really ups your odds now that it’s not based on the most popular accounts on IG. I remember when it used to be the Kardashians on my explore page but now they have vanished. This gives us smaller accounts a chance!
Are You Feeling Better?
So tell me, are you feeling better now? Knowing that the update is actually working in our favour? I know the sudden drop in engagement with the roll out hit a lot of us hard and caused panic and confusion but now you have the tools to fix that! Happy engaging!Learn why you shouldn't freak out about the @instagram update from @runcarmyrun Click To Tweet
QOTD: How do you feel about the Instagram update?
You can find Carmy’s blog over at www.carmyy.com where she blogs about all things fitness. And if you don’t believe that this update is truly in your favour? Check out her instagram at www.instagram.com/runcarmyrun for proof!
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