It’s been about two months since I started implementing the tactics (it really is tactical!) from the course, and I’ve definitely noticed an increase in the engagement I’m seeing from Pinterest.
And, really, what better way to illustrate that than with numbers! I will say, I’m not the biggest Blogger or Pinterester (?) out there, but I’m doing my best and I’m loving the improvement I’m seeing.
It always helps to have a baseline, so I pulled some info from Pinterest Analytics (if you don’t have a business account yet – make sure you set one up!) and Google Analytics to track my referrals and engagement.
Pinterest divides the analytics between Impression, Repins and Clicks, so I’ve pulled the data from November (before the course), December (starting to follow the recommendations in the course), and January (fully using Tailwind and the course recommendations) to show you just how much it’s grown.
First, what the heck are impressions? They’re defined as the daily average number of times your pins appeared on Pinterest in the main feed, in search results, or on boards. So, really how often are your pins being seen.
I think repins are fairly explanatory – how often is the content you pin being repinned by others.
This is how often people are 1) clicking on your pins and 2) clicking through to your site. You can’t just focus on clicks though, as the impressions and repins would be tied to how many people see your pins and therefore, would affect the number of clicks you receive.
The increase in clicks can also been seen through my referrers in Google Analytics. In November and December Pinterest wasn’t even listed as a referer, but it was in January!
You can see it’s not a top referer for me yet, but it’s getting there. I don’t think this is something that just happens over night. It involves a few factors:
- Writing posts with pinnable content. Not all of my posts work well to be pinned. That’s fine – I’m not about to change my blog for Pinterest.
- Creating those pinnable images. It’s something I’m still working on, and I know not all of my images are the coolest per Pinterest standards, but I’m moving that way. Slowly 🙂
- Pinning at the correct times. This is where Tailwind comes in.
I mentioned I’d started using Tailwind to pin. There are certain times that people are more engaged on Pinterest. Tailwind has API access to Pinterest (ie. access to the code and inner-workings) to determine when my content is being engaged with.
When I pin something, I send it to Tailwind, pick the board and Tailwind picks the best time for that pin to “go live” in Pinterest. This also prevents spamming the Pinterest feed.
I’m sure you’ve seen a massive group of pins from one pinner clogging up your feed. By having Tailwind pick the times, even if I have a bunch of similar pins, they won’t be all clogged together.
To show you how my Tailwind engagement (how many times can I say Tailwind in a single post?!) was improving, I pulled my stats from December 17 and February 5 (I’m not able to go back in time with my level).
You can see that there is definite improvement in the (almost) 2 months since these screenshots were taken.
So, did the Pinning Perfect Course work? I’d say yes. It’s been somewhat of a slow build, but I’m hoping the build will continue. I know some people see huge overnight success, but I also don’t think that’s a realistic expectation.
Pinterest was definitely a bit of a black hole for me and after a few tweaks, it’s starting to perform for my blog, which is fabulous.
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Do you utilize Pinterest for your blog? Have any tips for me?
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